Otherwise, it will seriously bring down your click-through rates, which negatively affects your page ranking. However, the title tags should not be misleading in nature. A good title tag, with the right keywords, can increase the relevance of your content to different search queries and hence, improve your page ranking. Therefore, it is of utmost importance that a good meta title tag captures the essence of your webpage content. The users often decide in a fraction of a second whether to click on your link or not. Meta title tags are usually the first thing that search engine users see in the search engine results. These title tags are the text that the search engine users see as the title of your webpages.
Search engines use the meta title tags to determine the topic of your webpage content.